About Me

Content should never be the obstacle.

I create product copy, content systems, and digital experiences that help people make sense of complex information and take action with confidence.

As the content strategy lead for Philips' Pregnancy+ app, I design experiences across onboarding, engagement, CRM, and lifecycle journeys. My specialty is translating complicated healthcare information into content that feels approachable without losing accuracy.

The work you'll find here is built around a simple belief: the best content doesn't draw attention to itself. It makes the experience feel effortless.